Facebook’s Insight Data Mean Pages Will Optimize for Engagement

first_imgjustin kistner Growing Phone Scams: 5 Tips To Avoid 7 Types of Video that will Make a Massive Impac… Why You Love Online Quizzes Tags:#Analysis#Facebook#hack Related Posts How to Write a Welcome Email to New Employees? “People talking about this page” is a roll-up metric of all engagement for a page. It includes what we expect, which is Likes, Comments, and Shares; but it also includes a few actions you may not have guessed. Along with standard interaction, “People talking about this page” includes more niche actions like RSVPs, answers to questions, check-ins, and more.Facebook’s announcement about supporting customer OpenGraph actions and objects also feeds into this new focus on engagement. Facebook has made it easier to create connections between people and content by lowering the barrier from affinity to action. Mark Zuckerberg said it well on stage at f8 when he said, “People read ten times more books than they like.”By including all types of engagement such as interacting with posts, consumption, and custom app actions Facebook is leading the focus past fan acquisition onto fan engagement. For at least a year from now, page owners will be optimizing their social campaigns by increasing engagement. That is also good news for fans because it means a focus on content they want to interact with.The Continued Rise of Sponsored StoriesOne of the big winners for this new engagement focus is ads. Facebook beefed up Sponsored Stories at this year’s F8 by announcing the ability to use your custom OpenGraph actions in the ads as well as the ability to target users based on actions they took on other people’s apps. Now they have rolled out the ability to see how much activity the paid channel is driving for posts. Facebook now reports on reach, which is the total number of unique impressions, and they break it down into Organic, Viral, and Paid. Organic is how much reach you achieve from people seeing your post. Viral is how much reach you get from the stories generated by people interacting with your post. And Paid is how much reach you get from Sponsored Story ads. As you can imagine, pages with ad budgets will be focusing on how much additional reach they can achieve through Sponsored Stories. We’ll also start to calculate how much additional Organic and Viral reach can I achieve as a result of a boost from Sponsored Stories.Technically BetterMost people won’t care about this part, but the other nice thing about this data is that it brings richer post level metrics into the API. Previously developers had to use FQL in order to pull this kind of data, which added complexity to development by requiring additional knowledge of Facebook’s various data access methods. And, some of this data was not available, even through FQL. Now, Facebook has brought more of the post level data into their standard Insights API, which makes it simpler to innovate on their platform. Facebook has also told us that they will be continuing to increase the speed of data delivery with the goal of achieving real-time availability.Relevance, Relevance, RelevanceAll things considered, this new metric will make the experience for pages and their fans more relevant. Pages have been pumping out poor quality content for some time. And, because Facebook’s distribution algorithm, EdgeRank, is based on engagement; most pages have reached less than 10% of their fans with their posts. Starting on Wednesday when the new data becomes available, it will be easier for page owners to optimize on engagement, which means they’ll have to publish more relevant content. As one of the seven companies that participated in the Alpha release of this new Insights data, we’ve been very excited about the opportunities this new data presents for pages and their fans. Let’s take a closer look at why.While most discussion around social analytics slips and slides across the valley floor of a wide crevasse between practitioners and business leaders, there has been one metric everyone agreed was important: fans. Fans have been an obvious place to start because your number and everyone else’s have been public for years. Also, there’s a natural, implied value proposition in the metric because it’s about affinity. Surely having a large number of people with expressed affinity for your brand is a good thing (especially if it’s more than your competitor has).Justin Kistner is the Director of Social Products as Webtrends. He’s a regular speaker on social media marketing at conferences like Web 2.0 Expo, OMMA Global, and Social Fresh. Kistner also founded Beer and Blog, a social marketing meet up in 20 cities from Portland to Tokyo.Focusing On EngagementNow Facebook has helped the world move into the second of four stages of maturity for social measurement, which is engagement (stage 3 is monetization, and stage 4 is retention/growth). Facebook has announced a new metric to define engagement, which is “People talking about this page.” If you want to know how many fans your competitor has, you simply need to look at a single metric. If you want to know how much engagement your competitor has, it used to take some effort to pull that data. Only a handful of lesser-known tools offered the capability. Now, Facebook has made it easy to pull as a single number for any fan page on Facebook. This has huge implications because it now puts the focus on engagement. This may not seem all that new or revolutionary for leading edge social marketers, but it’s a huge deal for the market. ROI will now expand beyond cost per fan to cost per engagement. We still have two phases of maturity to go through before social marketing is as developed as some of its other digital siblings, but this is a big leap forward.Expanding Engagementlast_img read more

Dame time: Lillard’s 3 gives Trail Blazers 113-110 win over Lakers

first_imgPortland Trail Blazers guard Damian Lillard reacts after hitting a shot in the final seconds of an NBA basketball game against the Los Angeles Lakers in Portland, Ore., Thursday, Nov. 2, 2017. The Blazers won 113-110. (AP Photo/Steve Dykes)PORTLAND, Ore. — Damian Lillard didn’t really need to gesture to his wrist. The crowd already knew it was Lillard Time.The star guard made a 3-pointer with 0.7 seconds left and the Portland Trail Blazers extended their winning streak over the Los Angeles Lakers to 13 games with a 113-110 victory Thursday night.ADVERTISEMENT Lillard finished with 32 points, and Portland snapped a two-game skid. Jusuf Nurkic added 28 points.Lillard was 1 of 5 from 3-point range before the game-winner. The crowd roared when the shot fell, andLillard nodded and pointed to his wrist.“I felt good. The ball was coming off my hands good all night, even the ones that I didn’t make. In thosemoments, you don’t think about what happened before. It’s a chance to rise to the occasion. You’re 0 for 0 in that moment,” Lillard said. “I go back to my very first game-winner against New Orleans my rookie year. I had a terrible shooting game but I was able to block that out. All that mattered was that moment. No different tonight.”FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingBrook Lopez had 27 points and rookie Kyle Kuzma added a season-high 22 for the Lakers, who were short-handed after Larry Nance Jr. broke his left hand in the second half. Fellow rookie Lonzo Ball was 0 for 2 from the field with no points, four assists and three rebounds.There were a few fans in the crowd wearing Ball’s No. 2 jersey for his first appearance in Portland. But most fans booed him heartily during player introductions. Palace: Robredo back to ‘groping with a blind vision’ MRT 7 on track for partial opening in 2021 ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims View comments Hotel says PH coach apologized for ‘kikiam for breakfast’ claim MOST READ Kuzma took the final shot, a missed 3-pointer from 28 feet out at the buzzer that would have tied it.Lillard had missed a 3 the night before at the end of regulation in Portland’s 112-103 overtime loss at Utah.“He made a good read last night and (Rudy) Gobert made a great play,” Blazers coach Terry Stotts said. “Tonight I think he had his mind made up to take the shot. It’s what great players do.”The Blazers were without Al-Farouq Aminu, who injured his right ankle Wednesday against the Jazz. The team posted a photo of the 6-foot-9 forward on crutches before Thursday’s game.Aminu was averaging 9.4 points and 8.1 rebounds this season. Noah Vonleh, who returned the night before following a shoulder injury in camp, started in his place.Portland led by 18 in the first half but the Lakers closed the gap to 66-62 at halftime. It was tight the rest of the way.“We have the game against Toronto, then you have a tough one last night against Utah. Maybe if we come back and have a blowout, maybe we don’t have to look at ourselves as much,” Lillard said. “We come in here tonight and we had a dogfight on our hands. We really had to look at ourselves and make it happen. We had to trust ourselves and trust each other to get it done.“So I think a game like this and having to pull out a game like this does more for our team, character-wise.”TIP-INSLakers: Los Angeles was 0 for 9 from 3-point range in the first half. … The Lakers were coming off a 113-93 victory at home against the Pistons on Tuesday night.Trail Blazers: Rookie big man Zach Collins started the second half in place of Vonleh, who had four fouls. Collins, a 7-footer out of Gonzaga, was acquired by the Blazers in a draft-day deal with Sacramento.ON BALL“I thought he was a little too passive tonight,” Walton said about his rookie point guard. “The hardest thing for young players is consistency. He’s so unselfish that sometimes we want him to be more aggressive with attacking the defenses.”Ball, for his part, recognized that.“I definitely could have been more aggressive,” he said. Malditas save PH from shutout After 30 years, Johnlu Koa still doing ‘hard-to-make’ quality breads Nance was hurt late in the third quarter and went to the locker room. He did not play the rest of the way. Nance was averaging 11.1 points and 7.9 rebounds for the Lakers.Afterward, the Lakers confirmed Nance broke a bone in his hand.“Obviously, I feel terrible for him. He’s been playing so solid for us,” coach Luke Walton said. “It’s tough but that’s what team sports are about, and someone else has to step up.”Portland took a 106-105 lead on Lillard’s free throws with 1:56 left. Kuzma made a hook shot on the other end, but Lillard answered with a layup before Nurkic made free throws for a 110-107 lead. The standing crowd chanted “Beat LA! Beat LA!”But Kentavious Caldwell-Pope quieted the fans with a 3-pointer off an assist from Ball to tie it with 15.5 seconds left. Lillard hit the winner over the outstretched arm of Brandon Ingram.ADVERTISEMENT UP NEXTLakers: Host the Brooklyn Nets on Friday night.Trail Blazers: Host the Oklahoma City Thunder on Sunday night.Sports Related Videospowered by AdSparcRead Next SMC bloc, allies vow to lend players for Gilas amid PBA impasse Don’t miss out on the latest news and information. LATEST STORIES Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games The Fatted Calf and Ayutthaya: New restos worth the drive to Tagaytay Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’last_img read more

10 months agoYouseff Msakni in England for talks with Premier League trio

first_imgTagsTransfersAbout the authorPaul VegasShare the loveHave your say Youseff Msakni in England for talks with Premier League trioby Paul Vegas10 months agoSend to a friendShare the loveTunisia forward Youseff Msakni is attracting Premier League interest.Msakni, who currently plays for Al Duhail in Qatar, has been in England this week trying to finalise a move ahead of the January market.Talks have been held with Watford, Cardiff City and Brighton.The three clubs are reported to be considering an initial six-month loan for the 28-year-old, with a view to a permanent deal, after the striker missed the World Cup in Russia with a knee ligament injury.Msakni scored 23 goals and provided 14 assists in 20 league games last season. last_img

a month agoArsenal boss Emery reveals defensive trio set for Forest comeback

first_imgAbout the authorPaul VegasShare the loveHave your say Arsenal boss Emery reveals defensive trio set for Forest comebackby Paul Vegasa month agoSend to a friendShare the loveArsenal boss Unai Emery admits their Carabao Cup tie with Nottingham Forest could mark several injury returns.Hector Bellerin and Kieran Tierney are in line to play, along with Rob Holding.”We are going to decide tomorrow but the first idea is if we can, they will have minutes on Tuesday,” Emery said on Sunday. “This is the first idea, but it depends on tomorrow for their feelings and the decision for the first XI because we played today and we are going to play on Tuesday. “It’s not normal [to play again within] two days and we need fresh players and we need different players.”Holding for example, he will play on Tuesday and we are going to decide tomorrow with Hector and with Tierney [if] we will want to use them. I don’t know if that’s starting in the first XI or after from the bench, or if they are feeling well.” last_img read more

12 days agoRB Leipzig fighting to keep hold of Arsenal target Klostermann

first_imgTagsTransfersAbout the authorPaul VegasShare the loveHave your say RB Leipzig fighting to keep hold of Arsenal target Klostermannby Paul Vegas12 days agoSend to a friendShare the loveArsenal face missing out on RB Leipzig fullback Lukas Klostermann.Klostermann had been linked with a move to the Gunners after releasing Stephan Lichtsteiner as a free agent in the summer transfer window.But due to financial constraints, Unai Emery decided to make signings in other areas in the summer. However, the Daily Mail says it was reported that Arsenal were readying another move for the 23-year-old in January with Hector Bellerin still yet to make a Premier League appearance this season.Leipzig’s sporting director, Markus Krosche, told Bild: “We have said that we would like to extend Klostermann’s contract, and we are in talks. “But we don’t feel any pressure. It’s important for me that you talk to the boys early enough for them to have time to think about it.” last_img read more

Ex-employee appears before SC’s in-house inquiry panel

first_imgNew Delhi: A former apex court employee, who levelled allegations of sexual harassment against Chief Justice of India Ranjan Gogoi, appeared on Friday before the in-house inquiry panel which is dealing with her complaint.The three-member panel, headed by Justice S A Bobde, conducted its first in-chamber sitting during which the woman and the secretary general of the apex court appeared before it, an official source said. The source said the secretary general was present before the panel, also comprising two women judges — Indu Malhotra and Indira Banerjee — with all documents and materials. During the hearing, only the woman was present and the secretary general was not privy to the proceedings, the source said. Also Read – Uddhav bats for ‘Sena CM’The advocate who had accompanied the woman to the apex court was also not part of the proceedings, the source said, adding that next date of the hearing would be fixed by the panel shortly. On April 23, Justice Bobde had said that the in-house procedure did not contemplate representation of advocates on behalf of parties as it was not a formal judicial proceedings. “This is going to be an in-house procedure which does not contemplate representation of advocate on behalf of parties. It is not a formal judicial proceeding,” he said. He had clarified that there was no time frame to complete the inquiry and the future course of action will depend on “what comes out of the inquiry” which will be “confidential”. Also Read – Farooq demands unconditional release of all detainees in J&KJustice Indu Malhotra was on Thursday appointed a new member of the committee after Justice N V Ramana recused himself. The development followed the complainant’s letter to the panel on Wednesday, expressing reservation over the inclusion of Justice Ramana on the ground that he is a close friend of the CJI and a regular visitor to his house. In the letter, she had also raised question over the presence of only one woman apex court judge — Indira Banerjee — in the panel set up to examine her allegations against the CJI. According to her, it was not in accordance with the Vishaka Guidelines. Justice Ramana, while recusing himself, had termed as “baseless and unfounded” the “aspersions” cast by the woman on him. He said he recused only to “avoid any suspicion that this institution will not conduct itself in keeping with the highest standards of judicial propriety and wisdom”. The woman’s allegations against the CJI were brought into the public domain by some news web portals on April 20. She had worked at Justice Gogoi’s home office in Delhi and the allegations were carried by the news portals based on her affidavit which was sent to 22 judges of the top court. In her affidavit, the woman described two incidents of alleged harassment, days after Justice Gogoi was appointed CJI last October and her subsequent persecution. The woman alleged she was removed from service after she rebuffed his “sexual advances”. She claimed her husband and brother-in-law, both of whom were head constables, were suspended for a 2012 criminal case that had been mutually resolved.last_img read more

Mens Basketball Ohio State braces for change of expectations following Michigan State

Ohio State head coach Chris Holtmann calls out to the Buckeyes in the second half in the game against Michigan State on Jan. 7 in Value City Arena. Ohio State won 80-64. Credit: Jack Westerheide | Photo EditorPreseason expectations for Ohio State’s men’s basketball team were about as low as they’ve ever been for the program. The Buckeyes missed not only the NCAA Tournament, but the NIT last season. Even with the change at head coach from Thad Matta to Chris Holtmann and the addition of three new recruits, Ohio State was not counted on as a contender in the Big Ten.That narrative is gone.After Ohio State beat No. 1 Michigan State 80-64 Sunday, the questions turned to the postseason. Will Ohio State contend in the Big Ten tournament? Not only will it make the tournament, but what seed will it be when it gets there?But Holtmann said after the game he will not look further ahead than Thursday. There will be no talk of postseason play in the locker room. Ohio State beat high-caliber opponents in recent seasons before and struggled shortly thereafter. It beat Michigan State at home last season and lost eight of its next 14 games to end the year.“We could go in the tank here the next couple weeks. We certainly don’t want this moment to define us,” Holtmann said Sunday. “And we don’t want it to be the pinnacle of the season, as good as it is.”The grounds for pessimistic preseason predictions were warranted. Ohio State finished last season with a 17-15 record (7-11 in the Big Ten), its worst record since a 14-16 showing during the 2003-04 campaign — the year before Matta was hired. There was no reason to believe Ohio State would be a Big Ten title contender.“I think you only have to open a college basketball preseason magazine and read where we’re picked: 12, 13, 14, 11. It’s all over, but it’s near the bottom,” Holtmann told The Lantern Oct. 25.“We’re not discarding this year as kind of a throw-away year in any way. We are pouring ourselves into this team and this year, and hope that it will pay dividends.”This team is not last season’s Ohio State squad. At this point last season, the Buckeyes had an 11-7 record, were 1-4 in the Big Ten and had embarrassing losses to Florida Atlantic and Illinois. This recent win for Ohio State is not necessarily a fluke. Though it did not win games against its previous three ranked opponents, it had not been upset by a heavy underdog and it was already 3-0 in the conference with wins against Michigan and Wisconsin. Just as Matta turned that 2003-04 team around into a 20-12 record the next season in his first season of coaching, Holtmann is at the forefront of an unscheduled turnaround for the Buckeyes. “I’m surprised. Coaches get surprised. I got surprised,” Holtmann said Sunday, referring to the speed of the turnaround his team appears to be taking.Ohio State received the 29th-most points in the most recent Associated Press poll and is listed as the 33rd-best team in the nation by Ken Pomeroy, who projects the team will finish the year with a 22-9 record and 13-5 Big Ten record. Bates-Diop is now appearing to be a favorite for Big Ten Player of the Year and is in Pomeroy’s list of the top 10 best players in the nation. The Buckeyes have only beat one team considered to be in the upper echelon of college basketball, and they are still not going to be viewed as a national title contender. But winning the conference is no longer out of the question, and neither is making the NCAA Tournament. The script might not be entirely flipped on this Buckeye team, but no one is going to sleep on them anymore. Other teams will take notice, starting with Maryland at 7 p.m. Thursday.Michigan State head coach Tom Izzo said the Buckeyes need to be prepared. Speaking as someone at the helm of one of the top teams in the nation, he knows what comes with the low number next to his team’s name.“This is what’s going to happen every night. It’ll happen to Ohio State. When you’re 15-2, 14-3, you know, 15-3, [the Buckeyes will] get ranked, and deservingly should be,” Izzo said Sunday. “You got to handle things a little differently because you’re going to get somebody else’s best shot.” read more

Thomas Tuchel is a huge Carlo Ancelotti fan

first_imgAhead of PSG’s match against Napoli on Wednesday, German manager Thomas Tuchel explained why he is such a big Carlo Ancelotti fan.There is no doubt that Carlo Ancelotti is one of the greatest managers in football history, which is why it must be very exciting for a coach like Thomas Tuchel to face the Italian manager on Wednesday when both sides play at Parc des Princes.The Napoli boss will go back to his former club, whereas the current French giants’ manager is going to face one of his idols and he couldn’t be more excited to do so.“At first I admired him as a player, I saw him on TV, he was in a big club and you could feel even through the TV that he was special,” Tuchel told a media conference via Four Four Two. “Then as a coach at AC Milan, his game was fluid. Watching Carlo Ancelotti’s teams was an inspiration to me.”Tuchel also revealed which players are possibly going to miss the match due to injuries: “Thiago Silva did not train this morning [Tuesday], we have another one [session] tomorrow but it will be a test,” he added.“[Verratti] trained today and that’s important because he had a muscular discomfort against Amiens. He trained without problems. It’s a special match for him because I think and I see that he loves Ancelotti.”PSG, Neymar, Ligue 1PSG ultras sent a warning letter to Neymar Manuel R. Medina – September 14, 2019 Brazilian superstar Neymar might play today his first game of the season for Paris Saint-Germain and the team’s ultras have warned him.About the inclusion of the attacking quartet that PSG has, Tuchel added: “In this competition, the effort must come from everyone.”“We have an amazing team and players too. We are in a big club, a big city but we do not have a big experience in the Champions League. We are not used to reaching the last four and that’s why it’s so hard to improve in the Champions League.”“The four players are very important to us but we have to play as a team.”📈⚽ Pre-game stats ahead of #PSGNAP ⚡🔴🔵 #ICICESTPARIS pic.twitter.com/KyESH8jbzf— Paris Saint-Germain (@PSG_English) October 23, 2018last_img read more

McAllister insists Rangers wont get rid of Morelos

first_imgRangers assistant manager Gary McAllister insists the club won’t get rid of Alfredo Morelos despite claims the club was running out of patience with the striker.Morelos picked up his third red card of the campaign during Wednesday’s 1-0 Scottish Premiership loss to Aberdeen at Ibrox.The Colombia international, who’s also the team’s top scorer, will miss Sunday’s tricky trip to Dundee and a home clash with Hamilton Accies.Former Rangers midfielder Charlie Adam fears the club will have to offload the 22-year-old unless he improves his discipline on the pitch.But while acknowledging Morelos needs to control his emotions better, McAllister says he and manager Steven Gerrard plan to work with the striker to improve his disciplinary issues.Rangers is still behind Celtic: John Hartson Manuel R. Medina – September 3, 2019 According to the former Celtic player, there’s still a massive gap between his ex-club and Rangers in the Scottish Premier League.“Alfredo is a young player who we value and we want to try to help him through the other side of this,” McAllister said, according to Daily Mail.“It is a little issue. He is a goal scorer and they are hard to find.”“We have got a young player who is very competitive, he is a goal threat, our main goal threat.”“It is that acceptance that, when he does get a yellow card, he has got to change — his whole dynamic has got to change — because he runs the risk of a second yellow.”“That little switch has to click and we will continue to feed help to him because we like him, we care for him and we think he is a massive talent.”last_img read more